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Product Juggernauts

How Companies Mobilize to Generate a Stream of Market Winners

Parametri

  • 472pagine
  • 17 ore di lettura

Maggiori informazioni sul libro

This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.

Acquisto del libro

Product Juggernauts, Jean-Philippe Deschamps, P. Ranganath Nayak

Lingua
Pubblicato
1995
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(Copertina rigida),
Condizioni del libro
In buone condizioni
Prezzo
5,99 €

Metodi di pagamento