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Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
Acquisto del libro
Consumers, AA.VV.
- Lingua
- Pubblicato
- 2003
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- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Consumers
- Lingua
- Inglese
- Autori
- AA.VV.
- Editore
- McGraw-Hill/Irwin
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 896
- ISBN10
- 0072537140
- ISBN13
- 9780072537147
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Imprenditoria, Imprenditorialità innovativa
- Valutazione
- 3 su 5
- Descrizione
- Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.