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Parametri
- 320pagine
- 12 ore di lettura
Maggiori informazioni sul libro
This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.
Acquisto del libro
International Marketing, Lorena S. Walsh
- Lingua
- Pubblicato
- 1993
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- International Marketing
- Sottotitolo
- 3rd Edition
- Lingua
- Inglese
- Autori
- Lorena S. Walsh
- Editore
- Financial Times Management
- Pubblicato
- 1993
- Formato
- In brossura
- Pagine
- 320
- ISBN10
- 0712109811
- ISBN13
- 9780712109819
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Altri libri di testo, Libri di testo universitari, Marketing & Vendite, Marketing e PR, Relazioni internazionali
- Descrizione
- This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.