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Marketing Concepts That Win!

Save Time, Money and Work by Crafting Concepts Right the First Time

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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.

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Marketing Concepts That Win!, Martha Guidry

Lingua
Pubblicato
2011
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(In brossura)
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Titolo
Marketing Concepts That Win!
Sottotitolo
Save Time, Money and Work by Crafting Concepts Right the First Time
Lingua
Inglese
Pubblicato
2011
Formato
In brossura
Pagine
194
ISBN10
1936909146
ISBN13
9781936909148
Serie
Valutazione
4,35 su 5
Descrizione
Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.