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This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.
Acquisto del libro
Big in Asia, Michael Bäckmann, Charlotte Butler
- Lingua
- Pubblicato
- 2002
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- (Copertina rigida)
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- Titolo
- Big in Asia
- Sottotitolo
- 25 Strategies for Business Success
- Lingua
- Inglese
- Autori
- Michael Bäckmann, Charlotte Butler
- Editore
- Palgrave Macmillan
- Pubblicato
- 2002
- Formato
- Copertina rigida
- ISBN10
- 0333985117
- ISBN13
- 9780333985113
- Serie
- Valutazione
- 4 su 5
- Descrizione
- This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.