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'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.
Acquisto del libro
Feedback, Roger Ortuño Flamerich
- Lingua
- Pubblicato
- 2008
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Feedback
- Sottotitolo
- Direct and Interactive Marketing
- Lingua
- Inglese
- Autori
- Roger Ortuño Flamerich
- Editore
- Index Books
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 187
- ISBN10
- 8496774325
- ISBN13
- 9788496774322
- Serie
- Descrizione
- 'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.