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Under Think It

A Marketing Strategy Guidebook for Everyone

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Strategy should be the beating heart of an ad agency or marketing team. So much pumps through the team that there's little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into strategy or improve at the craft, (and it is a craft) there's no way to learn - besides getting thrown in the fire or on piddly starter assignments.Finally, someone has put together a comprehensive set of tools for planners and strategists that won't bore you to sleep. Adam Pierno mixes tried and true tools, real-world examples and compelling insights to make this text book something more.

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Under Think It, Adam Pierno

Lingua
Pubblicato
2017
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3,7
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Titolo
Under Think It
Sottotitolo
A Marketing Strategy Guidebook for Everyone
Lingua
Inglese
Editore
Santy
Pubblicato
2017
Formato
In brossura
Pagine
148
ISBN10
0999399004
ISBN13
9780999399002
Serie
Valutazione
3,7 su 5
Descrizione
Strategy should be the beating heart of an ad agency or marketing team. So much pumps through the team that there's little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into strategy or improve at the craft, (and it is a craft) there's no way to learn - besides getting thrown in the fire or on piddly starter assignments.Finally, someone has put together a comprehensive set of tools for planners and strategists that won't bore you to sleep. Adam Pierno mixes tried and true tools, real-world examples and compelling insights to make this text book something more.