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Strategic Management

Principles and Practice - Second Edition

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  • 352pagine
  • 13 ore di lettura

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What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

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Strategic Management, Barry J. Witcher, Vinh Sum Chau

Lingua
Pubblicato
2014,
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9,99 €

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