Advertising

Strategy, Creativity and Media

Autori

• Chris Fill
• Graham Hughes
• Scott De Francesco

Parametri

• 416 pagine
• 15 ore di lettura

• Business & Management
• Commercio
• Narrativa
• Saggistica
• Tematica giuridica

Maggiori informazioni sul libro

This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

Lingua: Inglese

Pubblicato: 2012

(In brossura)