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Advertising

Strategy, Creativity and Media

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This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

Acquisto del libro

Advertising, Chris Fill, Graham Hughes, Scott De Francesco

  • Piccolo strappo
Lingua
Pubblicato
2012
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(In brossura),
Condizioni del libro
Danneggiato
Prezzo
6,82 €

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