Parametri
- 560pagine
- 20 ore di lettura
Maggiori informazioni sul libro
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Acquisto del libro
Marketing Management, John Walker Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Marketing Management
- Sottotitolo
- A Strategic Decision-Making Approach - Seventh Edition
- Lingua
- Inglese
- Editore
- McGraw-Hill
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 560
- ISBN10
- 007126776X
- ISBN13
- 9780071267762
- Serie
- Descrizione
- The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.