The Ultimate CRM Handbook

Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

Autori

• John G. Freeland

Parametri

• 304 pagine
• 11 ore di lettura

• Business & Management
• Commercio
• Gestione & HR
• Saggistica
• USA

Maggiori informazioni sul libro

Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.

Lingua: Inglese

Pubblicato: 2002

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