Eyetracking Web Usability

Autori

• Jakob Nielsen
• Kara Pernice

Parametri

• Business & Management
• Commercio
• Saggistica
• Scienze sociali
• Tecnologia & Ingegneria

Maggiori informazioni sul libro

Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.

Lingua: Inglese

Pubblicato: 2010