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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
Acquisto del libro
The Case for B2B Branding, Bob Lamons
- Lingua
- Pubblicato
- 2005
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- (Copertina rigida)
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- Titolo
- The Case for B2B Branding
- Sottotitolo
- Pulling Away from the Business-to-Business Pack
- Lingua
- Inglese
- Autori
- Bob Lamons
- Pubblicato
- 2005
- Formato
- Copertina rigida
- Pagine
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Serie
- Valutazione
- 3,8 su 5
- Descrizione
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.