Esaurito
Design Directories: Branding
Brand Strategy, Design And Implementation Of Corporate And Product Identity
Valutazione del libro
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"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Acquisto del libro
Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Lingua
- Pubblicato
- 2003
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- (Copertina rigida)
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- Titolo
- Design Directories: Branding
- Sottotitolo
- Brand Strategy, Design And Implementation Of Corporate And Product Identity
- Lingua
- Inglese
- Autori
- Helena Vaidlová, Alastair Campbell
- Editore
- Cassell Illustrated
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 192
- ISBN10
- 1844030377
- ISBN13
- 9781844030378
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Design, Gestione & HR, Marketing e PR, Design grafico
- Valutazione
- 2 su 5
- Descrizione
- "Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.