Esaurito
Design Directories: Branding
Brand Strategy, Design And Implementation Of Corporate And Product Identity
Valutazione del libro
Maggiori informazioni sul libro
"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Acquisto del libro
Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Lingua
- Pubblicato
- 2003
- Rilegatura
- (Copertina rigida)
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- Titolo
- Design Directories: Branding
- Sottotitolo
- Brand Strategy, Design And Implementation Of Corporate And Product Identity
- Lingua
- Inglese
- Autori
- Helena Vaidlová, Alastair Campbell
- Editore
- Cassell Illustrated
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 192
- ISBN10
- 1844030377
- ISBN13
- 9781844030378
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Design, Gestione & HR, Marketing e PR, Design grafico
- Valutazione
- 2 su 5
- Descrizione
- "Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.