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Wharton on Dynamic Competitive Strategy

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Provides those within a competitive market with an advanced tool book of creative methods, techniques and approaches to gain a competitive edge. The one-step-ahead strategy assists companies in anticipating future competitive moves and the appropriate reactions to their moves.

Acquisto del libro

Wharton on Dynamic Competitive Strategy, George S. Day, David J. Reibstein, Robert Günther

Lingua
Pubblicato
1997
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(Copertina rigida)
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Titolo
Wharton on Dynamic Competitive Strategy
Lingua
Inglese
Editore
Wiley
Pubblicato
1997
Formato
Copertina rigida
Pagine
480
ISBN10
0471172073
ISBN13
9780471172079
Serie
Valutazione
3,85 su 5
Descrizione
Provides those within a competitive market with an advanced tool book of creative methods, techniques and approaches to gain a competitive edge. The one-step-ahead strategy assists companies in anticipating future competitive moves and the appropriate reactions to their moves.