Wharton on Dynamic Competitive Strategy

Autori

• George S. Day
• David J. Reibstein
• Robert Günther

Parametri

• 480 pagine
• 17 ore di lettura

• Business & Management
• Commercio
• Economia
• Saggistica
• Scienza e Matematica

Maggiori informazioni sul libro

Provides those within a competitive market with an advanced tool book of creative methods, techniques and approaches to gain a competitive edge. The one-step-ahead strategy assists companies in anticipating future competitive moves and the appropriate reactions to their moves.

Lingua: Inglese

Pubblicato: 1997

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