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Parametri
- 176pagine
- 7 ore di lettura
Maggiori informazioni sul libro
Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens.
Acquisto del libro
Rebranding Europe, Stavros Papagianneas
- Lingua
- Pubblicato
- 2017
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 1,39 €
Metodi di pagamento
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- Titolo
- Rebranding Europe
- Sottotitolo
- Fundamentals for Leadership Communication
- Lingua
- Inglese
- Autori
- Stavros Papagianneas
- Editore
- ASP Editions
- Pubblicato
- 2017
- Formato
- In brossura
- Pagine
- 176
- ISBN10
- 9057186209
- ISBN13
- 9789057186202
- Serie
- Tag
- Saggistica, Scienze sociali, Scienze politiche & Politica, Politica, Europa, Comunicazione, Teorie Politiche, Relazioni internazionali, Europa Occidentale
- Valutazione
- 5 su 5
- Descrizione
- Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens.