Bookbot

Rebranding Europe

Fundamentals for Leadership Communication

Maggiori informazioni sul libro

Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens.

Acquisto del libro

Rebranding Europe, Stavros Papagianneas

Lingua
Pubblicato
2017
product-detail.submit-box.info.binding
(In brossura),
Condizioni del libro
In ottime condizioni
Prezzo
12,99 €

Metodi di pagamento