Esaurito
Press Here
How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
Autori
Valutazione del libro
Parametri
- 349pagine
- 13 ore di lettura
Maggiori informazioni sul libro
A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
Acquisto del libro
Press Here, Annie Gurton
- Lingua
- Pubblicato
- 2001
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Press Here
- Sottotitolo
- How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
- Lingua
- Inglese
- Autori
- Annie Gurton
- Editore
- Ft Pr
- Pubblicato
- 2001
- Formato
- In brossura
- Pagine
- 349
- ISBN10
- 0273653849
- ISBN13
- 9780273653844
- Serie
- Tag
- Saggistica, Letteratura mondiale, Commercio, Business & Management, Tecnologia & Ingegneria, Auto-aiuto, Marketing & Vendite, Comunicazione
- Valutazione
- 3 su 5
- Descrizione
- A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.