Press Here

How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity

Autori

• Annie Gurton

Parametri

• 349 pagine
• 13 ore di lettura

• Auto-aiuto
• Business & Management
• Letteratura mondiale
• Marketing & Vendite
• Tecnologia & Ingegneria

Maggiori informazioni sul libro

A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.

Lingua: Inglese

Pubblicato: 2001

(In brossura)

Condizioni del libro: In buone condizioni

Prezzo: 6,49 €