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We are pleased to announce the publication of a new text by Adrian Haberberg and Alison Rieple from the University of Westminster. This essential introduction to strategy is designed for undergraduate students in business studies and related fields, aiming to help them grasp the theory of strategic management and competitive advantage while applying it in practice. The authors have crafted a clear and accessible overview of this complex subject, making it suitable for managers and postgraduate students for whom English is not a first language. The book integrates traditional approaches with the resource-based view of the firm, offering contemporary insights into areas such as increasing returns, organisational learning, corporate parenting, and electronic commerce. It emphasizes the interconnectedness of strategic management with other disciplines, including economics, finance, marketing, and organisational theory. By presenting a balanced view of the strategy process, it highlights the significance of economic insights alongside the influences of politics, power, human emotion, and fallibility. This comprehensive approach ensures that students gain a well-rounded understanding of strategic management.
Acquisto del libro
The Strategic Management of Organizations, Adrian Haberberg, Alison Rieple
- Lingua
- Pubblicato
- 2001
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