How to Write a Successful Marketing Plan
A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
Valutazione del libro
Parametri
- 510pagine
- 18 ore di lettura
Maggiori informazioni sul libro
Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions
Acquisto del libro
How to Write a Successful Marketing Plan, Roman G. Hiebing Jr., Scott W. Cooper
- Lingua
- Pubblicato
- 1997
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 2,49 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- How to Write a Successful Marketing Plan
- Sottotitolo
- A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
- Lingua
- Inglese
- Editore
- NTC Business Books
- Pubblicato
- 1997
- Formato
- Copertina rigida
- Pagine
- 510
- ISBN10
- 0844232025
- ISBN13
- 9780844232027
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Economia, Gestione & HR, Marketing e PR, Pianificazione
- Valutazione
- 3 su 5
- Descrizione
- Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions