The Complete Idiot's Guide to Marketing

Second Edition

Autori

• Sarah White

Parametri

• 464 pagine
• 17 ore di lettura

• Business & Management
• Commercio
• Economia
• Saggistica
• USA

Maggiori informazioni sul libro

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.

Lingua: Inglese

Pubblicato: 2003

(In brossura)