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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.
Acquisto del libro
The Complete Idiot's Guide to Marketing, Sarah White
- Lingua
- Pubblicato
- 2003
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 6,99 €
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