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Focus Groups

A Practical Guide for Applied Research - 3rd Edition

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Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

Acquisto del libro

Focus Groups, Richard A. Krueger, Mary Anne Casey

Lingua
Pubblicato
2000
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(Copertina rigida)
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Metodi di pagamento

3,7
Molto buono
44 Valutazioni

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Titolo
Focus Groups
Sottotitolo
A Practical Guide for Applied Research - 3rd Edition
Lingua
Inglese
Pubblicato
2000
Formato
Copertina rigida
Pagine
320
ISBN10
0761920706
ISBN13
9780761920700
Serie
Valutazione
3,7 su 5
Descrizione
Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.