Routledge Communication: The Dynamics of Persuasion

Communication and Attitudes in the 21st Century - 5th Edition

Autori

• Richard M. Perloff

Parametri

• 568 pagine
• 20 ore di lettura

• Libri di testo
• Psicologia
• Saggistica
• Scienze sociali
• USA

Maggiori informazioni sul libro

'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.

Lingua: Inglese

Pubblicato: 2013

(In brossura)