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Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

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Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder

Lingua
Pubblicato
2009
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(In brossura),
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In ottime condizioni
Prezzo
3,99 €

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3,9
Molto buono
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