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Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Acquisto del libro
Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 2,79 €
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- Titolo
- Creating and Delivering Your Value Proposition
- Sottotitolo
- Managing Customer Experience for Profit
- Lingua
- Inglese
- Autori
- Cindy Barnes, Helen Blakeman, David Pinder
- Editore
- Kogan Page
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 232
- ISBN10
- 0749455128
- ISBN13
- 9780749455125
- Serie
- Valutazione
- 3,85 su 5
- Descrizione
- Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.