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Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Acquisto del libro
Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder
- Lingua
- Pubblicato
- 2009
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- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 7,49 €
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