Mobile Marketing
How Mobile Technology Is Revolutionizing Marketing, Communications And Advertising
Autori
Valutazione del libro
Parametri
- 280pagine
- 10 ore di lettura
Maggiori informazioni sul libro
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Acquisto del libro
Mobile Marketing, Daniel Rowles
- Lingua
- Pubblicato
- 2013
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Mobile Marketing
- Sottotitolo
- How Mobile Technology Is Revolutionizing Marketing, Communications And Advertising
- Lingua
- Inglese
- Autori
- Daniel Rowles
- Editore
- Kogan Page
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 280
- ISBN10
- 0749469382
- ISBN13
- 9780749469382
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tematica giuridica, Economia, Gestione & HR, Marketing e PR, Libri
- Valutazione
- 3,55 su 5
- Descrizione
- Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.