Perspectives on Consumer Industries & Retail: Retail Marketing and Branding

A Definitive Guide to Maximizing ROI - Second Edition

Autori

• Jesko Perrey
• Dennis Spillecke

Parametri

• 400 pagine
• 14 ore di lettura

• Business & Management
• Commercio
• Economia
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Lingua: Inglese

Pubblicato: 2012

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