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Focusing on the practical aspects of wine marketing, this guide combines theoretical insights with actionable strategies. Each chapter provides invaluable features designed to enhance understanding and application of marketing principles in the wine industry. The book aims to equip readers with the tools necessary to effectively market wine, making it a valuable resource for both beginners and experienced professionals in the field.

Acquisto del libro

Wine Marketing, Colin Michael Hall, Richard Mitchell

Lingua
Pubblicato
2007
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(In brossura)
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3,8
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Titolo
Wine Marketing
Lingua
Inglese
Pubblicato
2007
Formato
In brossura
Pagine
376
ISBN10
0750654201
ISBN13
9780750654203
Serie
Valutazione
3,8 su 5
Descrizione
Focusing on the practical aspects of wine marketing, this guide combines theoretical insights with actionable strategies. Each chapter provides invaluable features designed to enhance understanding and application of marketing principles in the wine industry. The book aims to equip readers with the tools necessary to effectively market wine, making it a valuable resource for both beginners and experienced professionals in the field.