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This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
Acquisto del libro
The Customer Differential, Melinda Nykamp
- Lingua
- Pubblicato
- 2001
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- (Copertina rigida)
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- Titolo
- The Customer Differential
- Sottotitolo
- The Complete Guide to Implementing Customer Relationship Management
- Lingua
- Inglese
- Autori
- Melinda Nykamp
- Editore
- AMACOM
- Pubblicato
- 2001
- Formato
- Copertina rigida
- Pagine
- 212
- ISBN10
- 081440622X
- ISBN13
- 9780814406229
- Serie
- Descrizione
- This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.