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The Customer Differential

The Complete Guide to Implementing Customer Relationship Management

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  • 212pagine
  • 8 ore di lettura

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This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.

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The Customer Differential, Melinda Nykamp

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Pubblicato
2001
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In ottime condizioni
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9,99 €

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