Brandscaping

Unleashing the Power of Partnerships

Autori

• Andrew M. Davis
• Lisa M. Beets
• Ann Handley

Parametri

• 276 pagine
• 10 ore di lettura

• Libri di testo
• Libri di testo universitari
• Saggistica
• Scienze sociali

Maggiori informazioni sul libro

"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.

Lingua: Inglese

Pubblicato: 2012

(In brossura)

Condizioni del libro: In ottime condizioni

Prezzo: 9,49 €