Key Account Management

The Definitive Guide - Third Edition, Revised and Updated

Autori

• Diana Woodburn
• Malcolm McDonald

Parametri

• 496 pagine
• 18 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

Focusing on key account management (KAM), this insightful text outlines effective strategies and tools for success in the field. It covers essential topics such as customer categorization, understanding the needs of key accounts, and the importance of KAM for commercial success. The authors emphasize the role of key management in strategic planning and detail how companies can cultivate profitable customer relationships, providing a comprehensive guide for aspiring key account managers.

• Usura / strappi evidenti

Lingua: Inglese

Pubblicato: 2011

(In brossura)

Condizioni del libro: Danneggiato

Prezzo: 18,16 €