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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Acquisto del libro
Retail Management, Barry Berman, Joel R. Evans
- Lingua
- Pubblicato
- 2006
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 1,90 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Retail Management
- Sottotitolo
- A Strategic Approach - Tenth Edition
- Lingua
- Inglese
- Autori
- Barry Berman, Joel R. Evans
- Editore
- Pearson College Div
- Pubblicato
- 2006
- Formato
- Copertina rigida
- Pagine
- 682
- ISBN10
- 0131870165
- ISBN13
- 9780131870161
- Serie
- Descrizione
- This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.