Maggiori informazioni sul libro
"This is a must read for all startups and stakeholders." - Steve Blank, author of The 4 Steps to the Epiphany. "The Entrepreneur's Guide is an easy read... avoids extraneous fluff." - Eric Ries, creator of the Lean Startup methodology. "Get the CustDev book to dive deep into customer interviews..." - Dan Martell, founder of Flowtown. Customer Development is a four-step framework for startups to discover and validate their customers and product, integral to the Lean Startup methodology. Focused on Customer Discovery, this guide helps in finding early adopters, building a Minimum Viable Product, achieving Product-Market fit, and establishing a sales and marketing roadmap. Deemed a "must-read" by industry leaders, it includes detailed definitions, a step-by-step approach, business model analysis, case studies, graphics, worksheets, and exercises. Regardless of your business stage, this guide will help you learn to build a product people want, foster strong customer relationships, test business model risks, and prepare your startup to scale. Used as a course text at several prestigious universities, it is praised by educators and entrepreneurs alike. This book serves as both an introduction to lean concepts and a practical resource for experienced practitioners. It’s designed for marketing professionals, engineers, startup founders, VCs, and anyone involved in building scalable startups, making it an essential read for those
Acquisto del libro
The Entrepreneur's Guide to Customer Development, Brant Cooper, Vlaskovits Patrick, Steven Gary Blank
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 1,99 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- The Entrepreneur's Guide to Customer Development
- Sottotitolo
- A Cheat Sheet to The Four Steps to the Epiphany
- Lingua
- Inglese
- Editore
- Cooper-Vlaskovits
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 104
- ISBN10
- 0982743602
- ISBN13
- 9780982743607
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Auto-aiuto, Tecnologia, Design, Gestione & HR, Imprenditoria, Marketing e PR
- Descrizione
- "This is a must read for all startups and stakeholders." - Steve Blank, author of The 4 Steps to the Epiphany. "The Entrepreneur's Guide is an easy read... avoids extraneous fluff." - Eric Ries, creator of the Lean Startup methodology. "Get the CustDev book to dive deep into customer interviews..." - Dan Martell, founder of Flowtown. Customer Development is a four-step framework for startups to discover and validate their customers and product, integral to the Lean Startup methodology. Focused on Customer Discovery, this guide helps in finding early adopters, building a Minimum Viable Product, achieving Product-Market fit, and establishing a sales and marketing roadmap. Deemed a "must-read" by industry leaders, it includes detailed definitions, a step-by-step approach, business model analysis, case studies, graphics, worksheets, and exercises. Regardless of your business stage, this guide will help you learn to build a product people want, foster strong customer relationships, test business model risks, and prepare your startup to scale. Used as a course text at several prestigious universities, it is praised by educators and entrepreneurs alike. This book serves as both an introduction to lean concepts and a practical resource for experienced practitioners. It’s designed for marketing professionals, engineers, startup founders, VCs, and anyone involved in building scalable startups, making it an essential read for those