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Developing Online Content

The Principles of Writing and Editing for the Web

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An all-in-one resource on writing, organizing, and delivering Web contentAfter nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.Companion Web site includes resource listings and updates.

Acquisto del libro

Developing Online Content, Irene Hammerich, Claire Harrison

Lingua
Pubblicato
2002
product-detail.submit-box.info.binding
(In brossura),
Condizioni del libro
In buone condizioni
Prezzo
9,99 €

Metodi di pagamento

Titolo
Developing Online Content
Sottotitolo
The Principles of Writing and Editing for the Web
Lingua
Inglese
Pubblicato
2002
Formato
In brossura
Pagine
384
ISBN10
0471146110
ISBN13
9780471146117
Serie
Descrizione
An all-in-one resource on writing, organizing, and delivering Web contentAfter nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.Companion Web site includes resource listings and updates.