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European Association of Methodology: Social and Behavioral Research and the Internet

Advances in Applied Methods and Research Strategies

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This timely volume highlights the advancements in using Web-based surveys for data collection, summarizing experiences from leading behavioral and social scientists in Europe and the US. It covers theory, methodology, design, and implementation, alongside best practices and issues like data quality and paradata. Contributors utilized innovative Web-based methods on the LISS panel, which includes data from over 5,000 Dutch households, with some findings available online. The book addresses practical concerns such as reaching difficult target groups, maximizing survey response, and ethical considerations. It explores innovative applications like biomarkers and eye-tracking techniques. Part 1 offers an overview of Internet survey research, discussing methodologies, strengths, challenges, and best practices, while suggesting ways to minimize errors and design scientifically sound longitudinal panels. Part 2 delves into advanced applications, examining how visual design and usability affect responses, and how to effectively study sensitive issues through Internet surveys. Part 3 focuses on data quality, sample selection, measurement errors, and strategies to address underrepresentation in Internet research. The conclusion emphasizes the significance of paradata and the Web data collection process, featuring chapters on innovative experiments with eye-tracking and biomarker data. This practical resource is valuable for market surv

Acquisto del libro

European Association of Methodology: Social and Behavioral Research and the Internet, Marcel Das, Peter Ester, Lars Kaczmirek

Lingua
Pubblicato
2011
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(In brossura),
Condizioni del libro
In ottime condizioni
Prezzo
20,49 €

Metodi di pagamento

Titolo
European Association of Methodology: Social and Behavioral Research and the Internet
Sottotitolo
Advances in Applied Methods and Research Strategies
Lingua
Inglese
Editore
Routledge
Pubblicato
2011
Formato
In brossura
Pagine
450
ISBN10
1848728174
ISBN13
9781848728172
Serie
Descrizione
This timely volume highlights the advancements in using Web-based surveys for data collection, summarizing experiences from leading behavioral and social scientists in Europe and the US. It covers theory, methodology, design, and implementation, alongside best practices and issues like data quality and paradata. Contributors utilized innovative Web-based methods on the LISS panel, which includes data from over 5,000 Dutch households, with some findings available online. The book addresses practical concerns such as reaching difficult target groups, maximizing survey response, and ethical considerations. It explores innovative applications like biomarkers and eye-tracking techniques. Part 1 offers an overview of Internet survey research, discussing methodologies, strengths, challenges, and best practices, while suggesting ways to minimize errors and design scientifically sound longitudinal panels. Part 2 delves into advanced applications, examining how visual design and usability affect responses, and how to effectively study sensitive issues through Internet surveys. Part 3 focuses on data quality, sample selection, measurement errors, and strategies to address underrepresentation in Internet research. The conclusion emphasizes the significance of paradata and the Web data collection process, featuring chapters on innovative experiments with eye-tracking and biomarker data. This practical resource is valuable for market surv