Questo è quello che aggiungi al carrello
Maggiori informazioni sul libro
The book explores the evolving landscape of database marketing, emphasizing the trade-offs between customer privacy and personalized marketing strategies. It examines how businesses track consumer behavior to identify desirable customers and the benefits offered to them in exchange for personal information. The discussion highlights the ethical implications and the balance between effective marketing and consumer rights in a data-driven world.
Acquisto del libro
Niche Envy: Marketing Discrimination in the Digital Age, Joseph Turow
- Lingua
- Pubblicato
- 2006
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 7,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Niche Envy: Marketing Discrimination in the Digital Age
- Lingua
- Inglese
- Autori
- Joseph Turow
- Editore
- MIT Press
- Pubblicato
- 2006
- Formato
- Copertina rigida
- Pagine
- 225
- ISBN10
- 0262201658
- ISBN13
- 9780262201650
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Scienza, Economia, USA, Tecnologia, Marketing e PR, Media e comunicazione mediatica, Aspetti sociali
- Descrizione
- The book explores the evolving landscape of database marketing, emphasizing the trade-offs between customer privacy and personalized marketing strategies. It examines how businesses track consumer behavior to identify desirable customers and the benefits offered to them in exchange for personal information. The discussion highlights the ethical implications and the balance between effective marketing and consumer rights in a data-driven world.