Esaurito
CRM Unplugged
Releasing CRM's Strategic Value
Maggiori informazioni sul libro
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Acquisto del libro
CRM Unplugged, Michael E Porter, Douglas Turk, Philip Bligh
- Lingua
- Pubblicato
- 2004
- Rilegatura
- (Copertina rigida)
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- Titolo
- CRM Unplugged
- Sottotitolo
- Releasing CRM's Strategic Value
- Lingua
- Inglese
- Autori
- Michael E Porter, Douglas Turk, Philip Bligh
- Editore
- WILEY
- Pubblicato
- 2004
- Formato
- Copertina rigida
- Pagine
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Serie
- Categoria
- Tag
- Commercio, Tecnologia
- Descrizione
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.