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End of Competitive Advantage

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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

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End of Competitive Advantage, Rita McGrath, Alex Gourlay

Lingua
Pubblicato
2013
Rilegatura
(Copertina rigida)
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Metodi di pagamento

Titolo
End of Competitive Advantage
Lingua
Inglese
Pubblicato
2013
Formato
Copertina rigida
Pagine
204
ISBN10
1422172813
ISBN13
9781422172810
Serie
Descrizione
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.