Questo è quello che aggiungi al carrello
Parametri
- 546pagine
- 20 ore di lettura
Maggiori informazioni sul libro
Integrating relationship marketing and CRM, this textbook offers a comprehensive exploration of how these concepts interact in real-world scenarios. It features case studies from various countries, bridging the gap between theoretical frameworks and practical applications. This unique approach provides valuable insights for students and professionals looking to understand the global landscape of marketing strategies.
Acquisto del libro
Strategic Customer Management, Adrian Payne, Pennie Frow
- Lingua
- Pubblicato
- 2013
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 12,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Strategic Customer Management
- Lingua
- Inglese
- Autori
- Adrian Payne, Pennie Frow
- Editore
- Cambridge University Press
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 546
- ISBN10
- 1107649226
- ISBN13
- 9781107649224
- Serie
- Descrizione
- Integrating relationship marketing and CRM, this textbook offers a comprehensive exploration of how these concepts interact in real-world scenarios. It features case studies from various countries, bridging the gap between theoretical frameworks and practical applications. This unique approach provides valuable insights for students and professionals looking to understand the global landscape of marketing strategies.