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This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
Acquisto del libro
Cases in Consumer Behavior, Martha R. McEnally
- Lingua
- Pubblicato
- 2002
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 14,99 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Cases in Consumer Behavior
- Lingua
- Inglese
- Autori
- Martha R. McEnally
- Editore
- Pearson College Div
- Pubblicato
- 2002
- Formato
- In brossura
- Pagine
- 94
- ISBN10
- 0130665584
- ISBN13
- 9780130665584
- Serie
- Descrizione
- This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).