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Parametri
- 614pagine
- 22 ore di lettura
Maggiori informazioni sul libro
A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
Acquisto del libro
Handbook of Consumer Behavior, Thomas S. Robertson, Harold H. Kassarjian
- Lingua
- Pubblicato
- 1991
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 7,46 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Handbook of Consumer Behavior
- Lingua
- Inglese
- Editore
- Prentice Hall
- Pubblicato
- 1991
- Formato
- Copertina rigida
- Pagine
- 614
- ISBN10
- 0133727491
- ISBN13
- 9780133727494
- Serie
- Tag
- Descrizione
- A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.