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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Acquisto del libro
Understanding Media Economics, Gillian Doyle
- Lingua
- Pubblicato
- 2002
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- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 4,79 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Understanding Media Economics
- Lingua
- Inglese
- Autori
- Gillian Doyle
- Editore
- SAGE Publications Ltd
- Pubblicato
- 2002
- Formato
- In brossura
- Pagine
- 184
- ISBN10
- 076196875X
- ISBN13
- 9780761968757
- Serie
- Descrizione
- Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.