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This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.
Acquisto del libro
Strategy, Cornelis A. de Kluyver, John A. Pearce II
- Lingua
- Pubblicato
- 2009
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- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 10,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Strategy
- Sottotitolo
- A View from the Top - Third Edition
- Lingua
- Inglese
- Editore
- Pearson College Div
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 277
- ISBN10
- 013604140X
- ISBN13
- 9780136041405
- Serie
- Descrizione
- This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.