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Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Acquisto del libro
Copy paste, Joe La Pompe
- Lingua
- Pubblicato
- 2016
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- Copy paste
- Sottotitolo
- How Advertising Recycles Ideas
- Autori
- Joe La Pompe
- Editore
- Gestalten
- Pubblicato
- 2016
- Formato
- Copertina rigida
- Pagine
- 228
- ISBN10
- 3899556909
- ISBN13
- 9783899556902
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Auto-aiuto, Temi psicologici, Manuali e guide, Arte, Illustrazioni, Economia, Salute, Design, Gestione & HR, Tematica della moda, Finanza, Imprenditoria, Ispirazione, Creatività, Denaro, Occupazione, Stile di vita, Casa, Produttività, Ricchezza, Design grafico, Invecchiamento, Bellezza, Pubblicità e promozione, Diritto d'Autore, Pensione, Fai da te, Minimalismo, Pulizia
- Descrizione
- Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.