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Creating Lasting Value

How to Lead, Manage and Market Your Stakeholder Value

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Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. <i>Creating Lasting Value</i> illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to: -lead the value: mobilize energy, take ownership and set direction -manage the value: make it happen and improve -market the value: inspire others by showing and sharing and by living your brand The successful organizations of the future will be those that can put these principles into practice: this books shows how.

Acquisto del libro

Creating Lasting Value, Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu

Lingua
Pubblicato
2014
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(In brossura),
Condizioni del libro
In ottime condizioni
Prezzo
41,99 €

Metodi di pagamento

Titolo
Creating Lasting Value
Sottotitolo
How to Lead, Manage and Market Your Stakeholder Value
Lingua
Inglese
Editore
Kogan Page
Pubblicato
2014
Formato
In brossura
Pagine
320
ISBN10
0749471174
ISBN13
9780749471170
Serie
Descrizione
Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. <i>Creating Lasting Value</i> illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to: -lead the value: mobilize energy, take ownership and set direction -manage the value: make it happen and improve -market the value: inspire others by showing and sharing and by living your brand The successful organizations of the future will be those that can put these principles into practice: this books shows how.