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This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
Acquisto del libro
Marketing Mistakes and Successes, Robert F. Hartley
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Marketing Mistakes and Successes
- Lingua
- Inglese
- Autori
- Robert F. Hartley
- Editore
- Wiley
- Pubblicato
- 2000
- Formato
- In brossura
- Pagine
- 368
- ISBN10
- 0471370606
- ISBN13
- 9780471370604
- Serie
- Descrizione
- This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.