Parametri
- 288pagine
- 11 ore di lettura
Maggiori informazioni sul libro
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Acquisto del libro
Management - Culture - Interpretation: Branded Spaces, Stephan Sonnenburg, Laura Baker
- Lingua
- Pubblicato
- 2013
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- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 18,99 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Management - Culture - Interpretation: Branded Spaces
- Sottotitolo
- Experience Enactments and Entanglements
- Lingua
- Inglese
- Autori
- Stephan Sonnenburg, Laura Baker
- Editore
- Springer VS
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 288
- ISBN10
- 3658015608
- ISBN13
- 9783658015602
- Serie
- Tag
- Scienze sociali, Libri di testo, Libri di testo universitari, Politica, Economia, Sociologia, Europa Occidentale
- Descrizione
- Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.