Maggiori informazioni sul libro
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: - Big data - Analytics - Managing emerging technologies and decision-making - Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Acquisto del libro
Management Decision-Making, Big Data and Analytics, David J. Pauleen, Simone Gressel, Nazim Taskin
- Lingua
- Pubblicato
- 2020
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Management Decision-Making, Big Data and Analytics
- Lingua
- Inglese
- Editore
- SAGE Publications Ltd
- Pubblicato
- 2020
- Formato
- In brossura
- Pagine
- 176
- ISBN10
- 1526492008
- ISBN13
- 9781526492005
- Serie
- Descrizione
- Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: - Big data - Analytics - Managing emerging technologies and decision-making - Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.