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Traversing the Traction Gap

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  • 288pagine
  • 11 ore di lettura

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Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.

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Traversing the Traction Gap, Geoffrey A. Moore, Bruce Cleveland

Lingua
Pubblicato
2019
Rilegatura
(In brossura)
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Titolo
Traversing the Traction Gap
Lingua
Inglese
Pubblicato
2019
Formato
In brossura
Pagine
288
ISBN10
1635766249
ISBN13
9781635766240
Serie
Descrizione
Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.