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For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Acquisto del libro
Strategic Marketing, Todd A. Mooradian
- Lingua
- Pubblicato
- 2013
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- (In brossura)
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- Titolo
- Strategic Marketing
- Sottotitolo
- Pearson New International Edition
- Lingua
- Inglese
- Autori
- Todd A. Mooradian
- Editore
- Pearson Education Limited
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 434
- ISBN10
- 1292020563
- ISBN13
- 9781292020563
- Serie
- Descrizione
- For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.