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The 7 Graces of Marketing

How to Heal Humanity and the Planet by Changing the Way We Sell

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  • 416pagine
  • 15 ore di lettura

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Marketer and coach Lynn Serafinn poses the question "is marketing making us ill?" in this informative and inspiring read. A holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view, this book reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, the author shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world. A book as much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls 'The 7 Graces of Marketing.'

Acquisto del libro

The 7 Graces of Marketing, Lynn Serafinn

Lingua
Pubblicato
2013
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(In brossura),
Condizioni del libro
In ottime condizioni
Prezzo
15,99 €

Metodi di pagamento

Titolo
The 7 Graces of Marketing
Sottotitolo
How to Heal Humanity and the Planet by Changing the Way We Sell
Lingua
Inglese
Pubblicato
2013
Formato
In brossura
Pagine
416
ISBN10
0956857809
ISBN13
9780956857804
Serie
Descrizione
Marketer and coach Lynn Serafinn poses the question "is marketing making us ill?" in this informative and inspiring read. A holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view, this book reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, the author shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world. A book as much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls 'The 7 Graces of Marketing.'