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A/B Testing

The Most Powerful Way to Turn Clicks into Customers

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How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.

Acquisto del libro

A/B Testing, Pete Koomen, Dan Siroker

Lingua
Pubblicato
2013
Rilegatura
(Copertina rigida)
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Titolo
A/B Testing
Sottotitolo
The Most Powerful Way to Turn Clicks into Customers
Lingua
Inglese
Pubblicato
2013
Formato
Copertina rigida
Pagine
208
ISBN10
1118792416
ISBN13
9781118792414
Serie
Descrizione
How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.